How Does a Perspective of Holistic Health Contribute to Marketing Lifestyle Brands?
Health is everything when we look at it holistically. A brand promoting a healthy lifestyle relationship with their product communicates to their customers that with their product, there is an ease of "being," a healthy LIFE within your "style" choice, or certain product choice. For example, emphasizing wearing clothes that reflect your personality, and are ethically made, can benefit you by causing more satisfaction with your purchasing choices, less stress about what you look like when you go out, and boost your confidence that you can make a difference in the world.
